We’ll also look at why you need to niche down when you’re just starting out with your new blog. But first, let’s define a niche.
What is a Niche?
In blogging terms, a niche is a particular kind or group of people in which you can target content to. Or more simply, it’s a specialized market segment.
With billions of Internet searches being made per day, how do you attract the right type of people to your blog so you can make money online?
Well, you don’t want to spend time and money on people who aren’t looking for what you’re selling do you?
Rather you want to target and write for a particular group of people who are looking for information about a particular topic. This is Niche Marketing.
Typically, you’ll choose a subject you’re interested in and write specifically on that subject. This way you’ll know your target audience and understand what they actually need without actually ever meeting them.
A Niche Marketing strategy is essential for today’s bloggers as the Internet is now a highly competitive space and requires a strategic approach to building content.
Building the Perfect Niche Website
OK, so you’ve decided to give blogging a go but now need to find that perfect niche, you can write about.
Maybe you already have a broad idea in mind like writing about ‘Healthy Living’ but now need to niche it down to something more specific.
Here’s the quick way to niche down a topic like ‘Healthy Living’
First head on over to DMOZ.org and then starting at the top of the directory list, work your way through the directory categories until you reach the end.
Then step back one or two levels to find the perfect niche for your niche website.
For example, if you’re looking for a niche website idea for ‘Healthy Living’ your directory search might look like this:-
Now since you’ve reached the end you might make ‘Breathing’ your niche or move up one more level and choose to write about ‘Yoga Practices’ as a whole including Breathing, Cleansing, Mediation and Postures.
The key to finding a perfect niche website idea is to make it narrow enough so you know your target audience but not too narrow that there isn’t enough people searching for it.
Now you’ve come up with a great niche, you’ll want brainstorm a few idea in which you can monetize that niche.
Tip: If you can’t think of any then find another niche.
Always remember, Niche Marketing isn’t going to work if you can’t find ways to sell something that complements your writing so I’ll cover some of the most common ways in which you can monetize your blog in a future article so stay tuned.
But next up is how to choose a Domain Name for your blog.
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