In this video let me show you what you need to know to Make Money from Video Facebook Ads. That’s right it’s time to double down on making YouTube videos and then publish them on Facebook to double your profits.
Facebook has over 100 million hours of watched video per day which is very similar to the watched time on YouTube.
And they have over 1.2 billion daily active users and this continues to grow.
So what’s been stopping you from uploading your YouTube videos to Facebook too?
Well until recently you couldn’t make money from Facebook video views so you probably didn’t bother.
But that’s all set to change with the new Video Facebook Ads roll-out.
Yes, you heard correctly, Facebook has already begun showing Facebook Ads during the middle of Facebook videos and although it’s LIVE they are still in a testing phase.
But here’s the important information you need to know or just watch the video…
What you need to know to Make Money from Video Facebook Ads
The split for Facebook Video Advertising is the same as with YouTube – 55/45
You get 55% of the ad revenue and Facebook gets 45%.
Minimum Video Length
Your Facebook video must be at least 90 seconds long, but longer videos will also have the ability to include multiple ads. And unlike YouTube videos, you don’t need to make a 10-minute video to qualify for a second ad. Just a few minutes will do.
Space Between Ads
Facebook Ads need to be at least 2 minutes apart
When do Facebook Ads appear in your video?
Unlike YouTube that uses pre-roll ads that appear at the beginning of a video, Facebook reportedly hates this model and have gone with a mid-roll video ad model which means Facebook Ads will only appear after 20 seconds from the start of a video.
I suspect this model was chosen because Facebook Videos automatically start when scrolling through your stream and Facebook probably didn’t want to piss everyone off with Video Ads appearing in their Facebook Stream as they scroll past.
When can you start making money from your videos with Facebook Ads?
As previously mentioned Facebook Video Ads in a trial state right now, but the Live Video Ads trial has recently been expanded to US residents that meet the following criteria.
- Only Facebook Live Videos
- You must have 2000 or more followers
- You need to have more than 300 concurrent views for your video
NB: Live Facebook Video Ads are slightly different in that you must be live for at least 4 minutes before you can take an Ad break.
How to get ready for Video Facebook Ads
Here are a couple of quick tips to ensure you’re ready to make money from Facebook Video Ads.
- Ensure your videos are over 2 minutes in length
(Longer videos mean more opportunity for Ad Revenue, but make sure they are engaging)
- Be sure to hook your viewer in, during the first 20 seconds
(You’ll want your viewers to hang around after an ad, so ensure you’ve given them plenty of reasons to stay)
- Start building your Facebook Following
(More Facebook followers, means more viewers, so start asking for a Facebook Page like in your videos)
- Start uploading to Facebook now
(Start uploading your popular videos onto Facebook as what works on YouTube will probably work on Facebook too)
YouTube Video vs Facebook Video
Don’t give up YouTube yet as YouTube is still the No.2 search engine in the world and you’ll find it much easier to find new organic traffic on YouTube than you will on Facebook.
But that said, once you’ve found those viewers you’ll want to leverage Social Media Sharing to grow quicker.
This is why getting an active following in Facebook matters again, as sharing is much more common on Facebook than on YouTube.
I’ll keep you posted on any new updates as Facebook rolls Facebook Video Ads out to more users on their platform.
Thanks for taking the time to learn more about Facebook Ads and if you have any questions, come and find me on Twitter @365waysto and I’ll see if I can help. Otherwise, take a look around and discover some of the best ways to make money online.
And don’t forget to subscribe to my YouTube Channel for other ways to make money online.